Comply with the Therapeutic Goods Advertising Code
Advertising of therapeutic goods to consumers must comply with the TGA Advertising Code and prohibited representations.
Who must comply
Sponsors, advertisers, social media influencers promoting therapeutic goods.
What triggers it
Promoting therapeutic goods to consumers.
When due
Continuous.
Evidence required
Advertising compliance check, internal approval workflow, influencer briefing.
Max penalty
Civil penalty up to $1.69M (individuals), $16.9M (corporations); criminal liability for serious offences
Summary
Part 5-1 Therapeutic Goods Act 1989 and Therapeutic Goods Advertising Code 2021 govern advertising to consumers. Prohibited representations (e.g. cancer treatment claims) require pre-approval. Schedule 4 prescription medicines cannot be advertised. Penalties for non-compliance significantly enhanced 2021.
Enforced by
Source legislation
Industries
Topics
Source: https://tga.gov.au/advertising-therapeutic-goods. Rules Mate is not a law firm. Always verify against the live regulator source before acting.