Bedding supplier Emma Sleep to pay a total of $15m in penalties for misleading statements about sale prices

civil penalty24 Apr 2026Penalty $7.50M

Respondent

Emma Sleep Southeast Asia Inc

Facts

The Federal Court has ordered Emma Sleep Pty Ltd and Emma Sleep Southeast Asia Inc to pay a total of $15 million in penalties for making false or misleading representations about the sale price of mattresses, bed frames, pillows, and accessories.

Outcome

ACCC civil penalty of $7,500,000 — Emma Sleep Southeast Asia Inc (formerly Bettzeit Southeast Asia) (2026-04-24); the Federal Court found it engaged in the same false or misleading sale-price representations as Emma Sleep Pty Ltd. Co-respondent Emma Sleep Pty Ltd was ordered to pay a further $7.5 million ($15 million total). See the ACCC source for the full terms.

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Read the source

https://www.accc.gov.au/media-release/bedding-supplier-emma-sleep-to-pay-a-total-of-15m-in-penalties-for-misleading-statements-about-sale-prices

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