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Enforcement/acccCWLTH

Hismile pays penalties for false and misleading social media videos

infringement12 June 2026Penalty $139K

Respondent

Hismile

Facts

Hismile, an Australian oral and personal care company, has paid $138,600 in penalties after the ACCC issued it with seven infringement notices for alleged false and misleading representations in its social media advertising.

Outcome

ACCC infringement notice paid of $138,600 — Hismile (2026-06-12). See the ACCC source for the full terms.

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Read the source

https://www.accc.gov.au/media-release/hismile-pays-penalties-for-false-and-misleading-social-media-videos

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