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Enforcement/acccCWLTH

Ugg boot retailer pays penalties for strikethrough pricing claims

infringement15 June 2026Penalty $40K

Respondent

Christofi Investments

Facts

Ugg footwear retailer Christofi Investments has paid $39,600 in penalties after the ACCC issued it with two infringement notices for allegedly making misleading pricing claims on the Ugg Originals and Ugg Australia Classic websites.

Outcome

ACCC infringement notice paid of $39,600 — Christofi Investments (2026-06-15). See the ACCC source for the full terms.

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Read the source

https://www.accc.gov.au/media-release/ugg-boot-retailer-pays-penalties-for-strikethrough-pricing-claims

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