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Enforcement/acccCWLTH

digiDirect pays penalties and admits to making misleading strikethrough discount claims

infringement21 Sept 2026Penalty $99K

Respondent

Digital Imaging Express Pty Ltd

Facts

Digital Imaging Express Pty Ltd, trading as digiDirect, has paid $99,000 in penalties after the ACCC issued it with five infringement notices for making allegedly misleading discount claims.

Outcome

ACCC infringement notice paid of $99,000 — Digital Imaging Express Pty Ltd (2026-09-21). See the ACCC source for the full terms.

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Read the source

https://www.accc.gov.au/media-release/digidirect-pays-penalties-and-admits-to-making-misleading-strikethrough-discount-claims

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