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Enforcement/acccCWLTH

James Lane and Vuly pay penalties for allegedly making misleading representations during last year’s Black Friday sales

infringement29 Sept 2026Penalty $20K

Respondent

The Sleeping Giant Pty Ltd

Facts

Furniture retailer, The Sleeping Giant Pty Ltd trading as James Lane, and children’s play equipment retailer, Systems Operations Pty Ltd trading as Vuly Play Group, have each paid penalties after the ACCC issued the retailers with infringement notices for allegedly making misleading representations to consumers about the duration of their Black Friday sales.

Outcome

ACCC infringement notice paid of $19,800 — The Sleeping Giant Pty Ltd (trading as James Lane) (2026-09-29). Co-respondent in the same release: Systems Operations Pty Ltd (Vuly Play Group) paid $39,600 (two notices). See the ACCC source for the full terms.

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Read the source

https://www.accc.gov.au/media-release/james-lane-and-vuly-pay-penalties-for-allegedly-making-misleading-representations-during-last-year%E2%80%99s-black-friday-sales

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