James Lane and Vuly pay penalties for allegedly making misleading representations during last year’s Black Friday sales

infringement29 Sept 2026Penalty $40K

Respondent

Systems Operations Pty Ltd

Facts

Furniture retailer, The Sleeping Giant Pty Ltd trading as James Lane, and children’s play equipment retailer, Systems Operations Pty Ltd trading as Vuly Play Group, have each paid penalties after the ACCC issued the retailers with infringement notices for allegedly making misleading representations to consumers about the duration of their Black Friday sales.

Outcome

ACCC infringement notices paid of $39,600 — Systems Operations Pty Ltd (trading as Vuly Play Group) (two notices) (2026-09-29), for allegedly misleading representations about the duration of its 'Click Frenzy' and Black Friday sale discounts (countdown timers that reset after each sale ended). Co-respondent The Sleeping Giant Pty Ltd (James Lane) separately paid $19,800. See the ACCC source for the full terms.

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Read the source

https://www.accc.gov.au/media-release/james-lane-and-vuly-pay-penalties-for-allegedly-making-misleading-representations-during-last-year%E2%80%99s-black-friday-sales

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