Enforcement/acccCWLTH

ACCC v Trivago (misleading hotel pricing)

civil penalty22 Apr 2022Penalty $44.70M

Respondent

Trivago N.V.

Facts

Trivago's algorithm pushed hotels paying highest cost-per-click rather than cheapest rates to top of results.

Outcome

Federal Court ordered $44.7M penalty.

Read the source

https://accc.gov.au/media-release/

Rules Mate links to the regulator's own publication. We do not republish full decision text. Always verify the latest status against the source before acting.