INFO 187
Disputes about similar business names
This is Information Sheet 187 (INFO 187). It outlines what you should do if you are concerned about a similar business name.
In plain English
INFO 187 explains what to do if you're worried about a business name that's too similar to yours.
INFO 187 applies to anyone concerned about a similar business name. It outlines steps for resolving disputes. ASIC provides guidance on assessing similarity. This information sheet does not state a commencement or revision date.
Why it matters
Protect your brand. This guidance helps you understand ASIC’s approach to similar business names. It can inform your decisions when choosing or objecting to a name.
AI-assisted summary, grounded in the source link below. Generated 2026-05-23 via gemma3:12b.
Issuing regulator
ASIC →Topics
Source: https://www.asic.gov.au/about-asic/contact-us/reporting-misconduct-to-asic/disputes-about-similar-business-names/. Rules Mate indexes + summarises; always verify against the regulator's live publication.