INFO 269
Discussing financial products and services online
This is Information Sheet 269 (INFO 269). It is for social media influencers who discuss financial products and services online.
In plain English
INFO 269 explains rules for social media influencers who promote financial products and services online.
INFO 269 is for social media influencers who talk about financial products. It explains their obligations under the Corporations Act. They must disclose if they've been paid. They must also ensure content is not misleading or false. This information sheet does not state a commencement or revision date.
Why it matters
If your business uses influencers to promote financial products, ensure they understand and comply with ASIC’s requirements. Failure to do so could impact your business’s reputation and compliance.
AI-assisted summary, grounded in the source link below. Generated 2026-05-23 via gemma3:12b.
Issuing regulator
ASIC →Topics
Source: https://www.asic.gov.au/regulatory-resources/financial-services/giving-financial-product-advice/discussing-financial-products-and-services-online/. Rules Mate indexes + summarises; always verify against the regulator's live publication.