INFO 71
Company name availability
This is Information Sheet 71 (INFO 71). It explains what you should consider when choosing a company name.
In plain English
INFO 71 explains how to choose a company name that is available and complies with ASIC’s rules.
INFO 71 applies to anyone registering a company in Australia. It outlines factors to consider when selecting a name. These include avoiding offensive names and names similar to existing businesses. ASIC may refuse a name if it’s undesirable. This information sheet provides guidance on these considerations. It was last updated by ASIC in December 2023.
Why it matters
Choosing a compliant company name is essential. It avoids rejection by ASIC and potential legal issues. A rejected name can delay company registration and impact business operations. Ensure your chosen name meets ASIC’s requirements.
AI-assisted summary, grounded in the source link below. Generated 2026-05-23 via gemma3:12b.
Issuing regulator
ASIC →Topics
Source: https://www.asic.gov.au/for-business/registering-a-company/steps-to-register-a-company/company-name-availability/. Rules Mate indexes + summarises; always verify against the regulator's live publication.