RG 38
The hawking prohibition
Issued 23 September 2021. This guide is for people who offer financial products for issue or sale.
In plain English
RG 38 explains rules around advertising and promoting financial products, stopping businesses from aggressively pushing them.
RG 38 was issued on 23 September 2021. It applies to businesses offering financial products for issue or sale. It outlines restrictions on how these products can be advertised. The guide aims to protect consumers from misleading or aggressive sales tactics. It clarifies what constitutes ‘hawking’ and provides guidance on compliant marketing practices.
Why it matters
Businesses offering financial products must review their advertising. Ensure marketing isn't considered aggressive or misleading. This helps avoid potential compliance issues and protects your reputation.
AI-assisted summary, grounded in the source link below. Generated 2026-05-23 via gemma3:12b.
Issuing regulator
ASIC →Topics
Source: https://www.asic.gov.au/regulatory-resources/find-a-document/regulatory-guides/rg-38-the-hawking-prohibition/. Rules Mate indexes + summarises; always verify against the regulator's live publication.