Use of personal information for direct marketing (APP 7)
APP 7 restricts use + disclosure of personal info for direct marketing.
Who must comply
APP entities engaged in direct marketing.
What triggers it
Using personal info for direct marketing.
When due
Continuous.
Evidence required
Consent records; opt-out mechanism + register; marketing-list audit trail.
Max penalty
Same penalty regime as other Privacy Act breaches; $50M / 30% turnover max
Summary
APP 7 of the Privacy Act restricts use of personal information for direct marketing. Mandatory opt-out + handling of requests to opt out; simplified consent regime for personal info collected directly.
Enforced by
Source legislation
Topics
Source: https://oaic.gov.au/privacy/australian-privacy-principles/australian-privacy-principles-guidelines/chapter-7-app-7-direct-marketing. Rules Mate is not a law firm. Always verify against the live regulator source before acting.