Guidance
Making environmental claims — guidance for businesses
ACCC's 8 principles for non-misleading environmental claims.
In plain English
This guidance explains how to make accurate and truthful environmental claims in advertising and promotions.
The ACCC provides eight principles for businesses making environmental claims. These principles apply to anyone advertising products or services. Claims must be accurate, clear, and supported by evidence. The guidance helps businesses avoid misleading consumers. It was last revised in 2023.
Why it matters
If your business promotes eco-friendly products, ensure your claims are genuine. Misleading consumers can damage your reputation and potentially lead to legal action. Review this guidance to stay compliant.
AI-assisted summary, grounded in the source link below. Generated 2026-05-23 via gemma3:12b.
Issuing regulator
ACCC →Topics
Source: https://accc.gov.au/business/advertising-and-promotions/environmental-claims. Rules Mate indexes + summarises; always verify against the regulator's live publication.