Guidance
Spam Act compliance
Commercial electronic messages — consent, identification, unsubscribe.
In plain English
This guidance explains rules for sending commercial emails. It covers consent, identifying your business, and unsubscribe options.
The Australian Communications and Media Authority (ACMA) provides this guidance. It applies to anyone sending commercial electronic messages. You must obtain consent before sending emails. Messages must clearly identify your business. Recipients must be able to unsubscribe easily. This guidance helps businesses avoid spam complaints.
Why it matters
Sending unsolicited commercial emails can damage your business's reputation. Following these rules builds trust with customers and avoids potential issues with ACMA.
AI-assisted summary, grounded in the source link below. Generated 2026-05-23 via gemma3:12b.
Issuing regulator
ACMA →Topics
Source: https://acma.gov.au/spam. Rules Mate indexes + summarises; always verify against the regulator's live publication.