RG 276
Hawking of financial products
Anti-hawking prohibition (unsolicited offers) + carve-outs (Hayne RC reform).
In plain English
RG 276 explains when and how financial product businesses can advertise their products, limiting unsolicited offers.
RG 276 applies to businesses holding an Australian Financial Services Licence (AFSL) or an Australian Credit Licence (ACL). It restricts how they can advertise financial products. Certain advertising is prohibited, except where specific carve-outs apply. These carve-outs were introduced following the Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry. This guide was last updated in December 2023.
Why it matters
Businesses offering financial products need to carefully review their advertising practices. Ensure compliance with RG 276 to avoid potential issues. Understand the rules around unsolicited offers and permitted exceptions.
AI-assisted summary, grounded in the source link below. Generated 2026-05-23 via gemma3:12b.
Issuing regulator
ASIC →Topics
Source: https://asic.gov.au/regulatory-resources/find-a-document/regulatory-guides/rg-276-hawking-of-financial-products/. Rules Mate indexes + summarises; always verify against the regulator's live publication.