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Do e-commerce and online retail businesses need to notify ACCC of a voluntary recall within 2 days?

A computed answer from the Rules Mate applicability engine, with the exact condition, the outcome for every structure and size, and the primary source.

Short answer: Yes

Yes. This obligation applies to e-commerce and online retail businesses whatever their structure or size. The deciding fact: Industry: E-commerce & online retail.

The obligation in brief

Notify ACCC of a voluntary recall within 2 days. Section 128 of the ACL requires a supplier of consumer goods to notify the responsible Minister within 2 days of voluntarily recalling consumer goods. The ACCC operates Product Safety Australia for recall notifications.

Trigger: Initiating a voluntary recall.

Why e-commerce & online retail get a different answer

Rules Mate runs its applicability engine across 9 business structures and 6 size bands for each of the 35 industries it maps. For 31 of those industries the answer for "Notify ACCC of a voluntary recall within 2 days" is no. E-commerce & online retail is one of the 4 where the answer is different: yes.

The deciding fact for e-commerce and online retail businesses: Industry: E-commerce & online retail.

About the industry: Online retailers and marketplaces. Captured by ACL, Privacy Act, and unfair contract terms regime.

Compare a professional services (general) business with 6–19 employees structured as a Pty Ltd company: the obligation does not apply (Requires industry: Retail trade / E-commerce & online retail / Manufacturing or industry: Medical devices & therapeutic goods).

Answer by business structure and size

Each cell is the engine's outcome for a business in e-commerce & online retail with that structure and size, assuming it sells to consumers and small businesses and holds customer contact details. "Check" means the obligation turns on a fact the industry does not settle.

"Notify ACCC of a voluntary recall within 2 days": outcome for e-commerce and online retail businesses by structure and size
StructureNo employees1–5 employees6–19 employees20–99 employees100–499 employees500+ employees
Sole traderYesYesYesYesYesYes
PartnershipYesYesYesYesYesYes
TrustYesYesYesYesYesYes
Pty Ltd companyYesYesYesYesYesYes
Public companyYesYesYesYesYesYes
Not-for-profit (unregistered)YesYesYesYesYesYes
Registered charityYesYesYesYesYesYes
Super fundYesYesYesYesYesYes
Foreign companyYesYesYesYesYesYes

What the obligation requires

When due
Within 2 days of recall.
Evidence to keep
Recall notification, communications plan, return/refund records.
Maximum penalty
Civil penalty up to $16.665M (corporations) for failure to notify
Regulator
ACCC
Jurisdiction
Commonwealth (national)

Other obligations where e-commerce & online retail differ from the norm

Other industries with a non-default answer

Questions

Do e-commerce and online retail businesses need to notify ACCC of a voluntary recall within 2 days?
Yes. This obligation applies to e-commerce and online retail businesses whatever their structure or size. The deciding fact: Industry: E-commerce & online retail.
Is the answer the same for every industry?
No. For 31 of the 35 industries Rules Mate maps, the answer is no. E-commerce & online retail is one of 4 industries with a different answer.

Related

Sources

Computed by the Rules Mate applicability engine from the published obligation corpus; facts last checked 3 October 2026. Rules Mate is not a law firm and this is general information, not legal advice. Confirm your position with the regulator source or a qualified adviser before acting.