Do e-commerce and online retail businesses need to notify ACCC of a voluntary recall within 2 days?
A computed answer from the Rules Mate applicability engine, with the exact condition, the outcome for every structure and size, and the primary source.
Short answer: Yes
Yes. This obligation applies to e-commerce and online retail businesses whatever their structure or size. The deciding fact: Industry: E-commerce & online retail.
The obligation in brief
Notify ACCC of a voluntary recall within 2 days. Section 128 of the ACL requires a supplier of consumer goods to notify the responsible Minister within 2 days of voluntarily recalling consumer goods. The ACCC operates Product Safety Australia for recall notifications.
Trigger: Initiating a voluntary recall.
Why e-commerce & online retail get a different answer
Rules Mate runs its applicability engine across 9 business structures and 6 size bands for each of the 35 industries it maps. For 31 of those industries the answer for "Notify ACCC of a voluntary recall within 2 days" is no. E-commerce & online retail is one of the 4 where the answer is different: yes.
The deciding fact for e-commerce and online retail businesses: Industry: E-commerce & online retail.
About the industry: Online retailers and marketplaces. Captured by ACL, Privacy Act, and unfair contract terms regime.
Compare a professional services (general) business with 6–19 employees structured as a Pty Ltd company: the obligation does not apply (Requires industry: Retail trade / E-commerce & online retail / Manufacturing or industry: Medical devices & therapeutic goods).
Answer by business structure and size
Each cell is the engine's outcome for a business in e-commerce & online retail with that structure and size, assuming it sells to consumers and small businesses and holds customer contact details. "Check" means the obligation turns on a fact the industry does not settle.
| Structure | No employees | 1–5 employees | 6–19 employees | 20–99 employees | 100–499 employees | 500+ employees |
|---|---|---|---|---|---|---|
| Sole trader | Yes | Yes | Yes | Yes | Yes | Yes |
| Partnership | Yes | Yes | Yes | Yes | Yes | Yes |
| Trust | Yes | Yes | Yes | Yes | Yes | Yes |
| Pty Ltd company | Yes | Yes | Yes | Yes | Yes | Yes |
| Public company | Yes | Yes | Yes | Yes | Yes | Yes |
| Not-for-profit (unregistered) | Yes | Yes | Yes | Yes | Yes | Yes |
| Registered charity | Yes | Yes | Yes | Yes | Yes | Yes |
| Super fund | Yes | Yes | Yes | Yes | Yes | Yes |
| Foreign company | Yes | Yes | Yes | Yes | Yes | Yes |
What the obligation requires
- When due
- Within 2 days of recall.
- Evidence to keep
- Recall notification, communications plan, return/refund records.
- Maximum penalty
- Civil penalty up to $16.665M (corporations) for failure to notify
- Regulator
- ACCC
- Jurisdiction
- Commonwealth (national)
Other obligations where e-commerce & online retail differ from the norm
Other industries with a non-default answer
Questions
- Do e-commerce and online retail businesses need to notify ACCC of a voluntary recall within 2 days?
- Yes. This obligation applies to e-commerce and online retail businesses whatever their structure or size. The deciding fact: Industry: E-commerce & online retail.
- Is the answer the same for every industry?
- No. For 31 of the 35 industries Rules Mate maps, the answer is no. E-commerce & online retail is one of 4 industries with a different answer.
Related
Sources
Computed by the Rules Mate applicability engine from the published obligation corpus; facts last checked 3 October 2026. Rules Mate is not a law firm and this is general information, not legal advice. Confirm your position with the regulator source or a qualified adviser before acting.