Influencer + ad disclosure under ACL + AANA Code
Paid content must be clearly disclosed as advertising — #ad #spon are not enough on their own.
Who must comply
Influencers, agencies, brands engaging influencers.
What triggers it
Paid or sponsored content.
When due
Continuous.
Evidence required
Disclosure documentation; influencer contracts requiring disclosure compliance.
Max penalty
Civil penalty regime under ACL ($50M / 30% turnover)
Summary
Misleading conduct under s 18 ACL + AANA Code 2 require clear, conspicuous + upfront disclosure of paid + commercial relationships. ACCC enforcement (e.g. Meta/Instagram cosmetics actions) treats hidden #ad disclosures as misleading. Per-platform guidance issued.
Enforced by
Source legislation
Topics
Source: https://accc.gov.au/business/business-rights-and-protections/false-or-misleading-claims. Rules Mate is not a law firm. Always verify against the live regulator source before acting.