Wash outbound marketing lists against the Do Not Call Register
Lists must be washed within 30 days of the call/SMS unless valid consent.
Who must comply
Telemarketers and businesses making outbound marketing calls in Australia.
What triggers it
Making an outbound marketing call.
When due
Wash within 30 days of contact.
Evidence required
DNCR wash records, consent records, calling lists with wash status.
Max penalty
Civil penalties up to $3.3M/day (repeat, body corporate) + infringement notices; recent enforcement >$1M
Summary
The Do Not Call Register Act 2006 requires telemarketers to not make unsolicited telemarketing calls or send marketing faxes to numbers on the DNCR, except where consent is given. Lists must be washed within 30 days. ACMA operates the DNCR; carriers and telemarketers pay per-number wash fees.
Enforced by
Source legislation
Industries
Topics
Related obligations
- CWLTHComply with the Spam Act 2003 (consent, identify, unsubscribe)All commercial electronic messages must have consent, identify the sender, and offer a working unsubscribe.
- CWLTHComply with the Therapeutic Goods Advertising CodeAdvertising of therapeutic goods to consumers must comply with the TGA Advertising Code and prohibited representations.
- CWLTHInfluencer + ad disclosure under ACL + AANA CodePaid content must be clearly disclosed as advertising — #ad #spon are not enough on their own.
- CWLTHAPP 7 direct marketingAPP 7 restricts using or disclosing personal information for direct marketing and requires a simple opt-out — when it applies, the exceptions and penalties.
- CWLTHComply with AANA Code of Ethics + community guidelinesSelf-regulatory advertising standards enforced by Ad Standards (formerly ASB).
- CWLTHLoyalty programs must comply with ACL transparency + UCTLoyalty program T&Cs governed by ACL — UCT regime + misleading conduct.
Frequently asked questions
- Who must comply with Wash outbound marketing lists against the Do Not Call Register?
- Telemarketers and businesses making outbound marketing calls in Australia.
- What triggers Wash outbound marketing lists against the Do Not Call Register?
- Making an outbound marketing call.
- When is Wash outbound marketing lists against the Do Not Call Register due?
- Wash within 30 days of contact.
- What is the maximum penalty for Wash outbound marketing lists against the Do Not Call Register?
- Civil penalties up to $3.3M/day (repeat, body corporate) + infringement notices; recent enforcement >$1M
- What evidence is required for Wash outbound marketing lists against the Do Not Call Register?
- DNCR wash records, consent records, calling lists with wash status.
Source: https://donotcall.gov.au. Rules Mate is not a law firm. Always verify against the live regulator source before acting.