Consumer law (ACL)
Australian Consumer Law obligations covering consumer guarantees, unfair contract terms, product safety and recalls, misleading conduct, and pricing practices.
7
Obligations
1
Regulators
20
Recent enforcement
Regulators
Obligations (7)
- criticalCWLTHcurrentButton + coin battery safety standard (mandatory)
Suppliers of products containing button + coin batteries must meet 2022 mandatory standard.
- criticalCWLTHcurrentComply with mandatory product safety standards + bans (ACL)
Schedule 2 ACL — suppliers must comply with mandatory product safety standards + permanent bans.
- highCWLTHcurrentAvoid unfair contract terms in standard form consumer & small business contracts
From November 2023, unfair contract terms carry pecuniary penalties — up to $100M per term (from 28 March 2026).
- highCWLTHcurrentHonour consumer guarantees under the Australian Consumer Law
Goods and services supplied to consumers come with automatic statutory guarantees that cannot be excluded.
- highCWLTHcurrentCountry of Origin Labelling for food (CoOL Information Standard)
Food sold in Australia must carry country-of-origin labelling per the 2016 Information Standard.
- highCWLTHcurrentNotify ACCC of a voluntary recall within 2 days
Suppliers must notify the ACCC within 2 days of initiating a voluntary consumer product recall.
- mediumCWLTHcurrentLoyalty programs must comply with ACL transparency + UCT
Loyalty program T&Cs governed by ACL — UCT regime + misleading conduct.
Recent enforcement
- acccinfringement$40K2026James Lane and Vuly pay penalties for allegedly making misleading representations during last year’s Black Friday sales
Furniture retailer, The Sleeping Giant Pty Ltd trading as James Lane, and children’s play equipment retailer, Systems Operations Pty Ltd trading as Vuly Play Group, have each paid penalties after the ACCC issued the retailers with infringement notices for allegedly making misleading representations to consumers about the duration of their Black Friday sales.
- acccinfringement$20K2026James Lane and Vuly pay penalties for allegedly making misleading representations during last year’s Black Friday sales
Furniture retailer, The Sleeping Giant Pty Ltd trading as James Lane, and children’s play equipment retailer, Systems Operations Pty Ltd trading as Vuly Play Group, have each paid penalties after the ACCC issued the retailers with infringement notices for allegedly making misleading representations to consumers about the duration of their Black Friday sales.
- acccinfringement$20K2026Bayswood Timber Wholesalers pays penalty for bushfire-suitable timber claims
A Victorian timber wholesaler and importer, Bayswood Timber Wholesalers Pty Ltd, has paid a penalty of $19,800 for making allegedly false or misleading statements about the suitability of its timber to be used in certain building applications in defined bushfire-prone areas.
- acccinfringement$99K2026digiDirect pays penalties and admits to making misleading strikethrough discount claims
Digital Imaging Express Pty Ltd, trading as digiDirect, has paid $99,000 in penalties after the ACCC issued it with five infringement notices for making allegedly misleading discount claims.
- acccinfringement$59K2026Online retailer Neptune Blanket pays penalties for allegedly misleading statements about consumer guarantees
Online retailer Dysck Pty Ltd, trading as Neptune Blanket, has paid $59,400 in penalties after the ACCC issued it with three infringement notices for making allegedly misleading statements to two consumers about their rights, and not including mandatory wording in its warranty against defects.
- accccourt order2026Court finds eHarmony engaged in misleading conduct in relation to automatic renewal and pricing of its subscriptions
The Federal Court has found that dating site eHarmony made misleading representations to consumers about the pricing, renewal and duration of its online dating memberships in statements online and in its app, in proceedings brought by the ACCC.
- accccourt order2026Federal Court upholds $14m penalty in ACCC case against City Beach
The Federal Court has today dismissed an appeal by retailer Fewstone Pty Ltd, trading as City Beach, against a $14 million penalty for selling non-compliant button battery products, in proceedings brought by the ACCC.
- acccinfringement$59K2026Debt collector Marshall Freeman pays penalties for alleged undue harassment and misleading consumers
Debt collection company Marshall Freeman Collections Pty Ltd has paid $59,400 in penalties after the ACCC issued it with three infringement notices in relation to its debt collection activities, and has provided a court enforceable undertaking to the ACCC.
- acccinfringement2026ACCC infringement notice paid by Venue Smart Pty Ltd
Venue Smart Pty Ltd paid an infringement notice issued by the ACCC for alleged contravention of Section 61(3) of the Competition and Consumer (Industry Codes-Franchising) Regulation 2024.
- accccivil penalty$10.0M2026JustAnswer to pay $10m in penalties for misleading pricing representations and misleading affiliation claims
The Federal Court has ordered JustAnswer LLC to pay penalties of $10 million for making misleading representations to consumers about the cost of its online question and answer service, and making misleading claims that it was approved or affiliated with the Fair Work Ombudsman when this was not the case, in proceedings brought by the ACCC.
- acccinfringement$59K2026Lactalis pays penalties over alleged misleading ‘fresh’ milk claims
Lactalis Australia Pty Ltd has paid $59,400 in penalties after the ACCC issued it with three infringement notices for allegedly making false or misleading representations in the labelling of two of its milk products.
- acccinfringement$59K2026Online travel agency eDreams pays penalties and gives undertaking over allegedly misleading subscription prices
Online travel agency Vacaciones eDreams, S.L, trading as eDreams, has paid $59,400 in penalties after the ACCC issued it with three infringement notices for allegedly making misleading pricing claims about its subscription-based memberships and failing to prominently display the total cost of an annual subscription.
- acccinfringement$79K2026Online retailer HSK United pays penalties for allegedly misleading pricing and returns policy
HSK United Pty Ltd, which operates the websites Pain Free Aussies and Modern Aussies, has paid $79,200 in penalties after the ACCC issued it with four infringement notices for alleged breaches of the Australian Consumer Law.
- acccinfringement$40K2026Doreen Egg pays penalties after allegedly making false free-range egg claims
Doreen Egg Aust Pty Ltd has paid $39,600 in penalties after the ACCC issued two infringement notices for alleged false or misleading claims that its eggs were free-range.
- acccinfringement$20K2026Fitness support company pays penalty over 'If you have NDIS funding, it's covered' ad
WeFlex Pty Ltd, a fitness support company that is an NDIS provider, has paid a penalty of $19,800 after the ACCC issued it with an infringement notice for allegedly making a misleading statement about NDIS funding in a social media advertisement.
- acccinfringement$40K2026Ugg boot retailer pays penalties for strikethrough pricing claims
Ugg footwear retailer Christofi Investments has paid $39,600 in penalties after the ACCC issued it with two infringement notices for allegedly making misleading pricing claims on the Ugg Originals and Ugg Australia Classic websites.
- acccinfringement$139K2026Hismile pays penalties for false and misleading social media videos
Hismile, an Australian oral and personal care company, has paid $138,600 in penalties after the ACCC issued it with seven infringement notices for alleged false and misleading representations in its social media advertising.
- accccourt order2026Express Online Training found to have misled consumers about RSA and White Card courses
The Federal Court has found that training provider RSA Express (trading as Express Online Training) engaged in misleading or deceptive conduct and made false or misleading representations in relation to several of its online courses, in proceedings brought by the ACCC.
- acccinfringement$99K2026ACCC calls for a stronger Horticulture Code as Fruitico and Fresh Express pay record penalties for alleged breaches
Western Australian produce companies, Fruitico Pty Ltd (Fruitico) and Fresh Express Produce Pty Ltd (Fresh Express), have each paid penalties of $99,000 after the ACCC issued each business with five infringement notices for alleged breaches of the Horticulture Code.
- acccinfringement$99K2026ACCC calls for a stronger Horticulture Code as Fruitico and Fresh Express pay record penalties for alleged breaches
Western Australian produce companies, Fruitico Pty Ltd (Fruitico) and Fresh Express Produce Pty Ltd (Fresh Express), have each paid penalties of $99,000 after the ACCC issued each business with five infringement notices for alleged breaches of the Horticulture Code.