Marketing & comms compliance in Victoria

Comply with online safety industry codes (Phase 1 + 2)

Eight industry sections covered by binding codes under the Online Safety Act 2021.

Wash outbound marketing lists against the Do Not Call Register

Lists must be washed within 30 days of the call/SMS unless valid consent.

Comply with Basic Online Safety Expectations + industry codes

Social media services, app distribution services, and other captured providers must meet the BOSE and industry codes.

Comply with the Therapeutic Goods Advertising Code

Advertising of therapeutic goods to consumers must comply with the TGA Advertising Code and prohibited representations.

Influencer + ad disclosure under ACL + AANA Code

Paid content must be clearly disclosed as advertising — #ad #spon are not enough on their own.

Pre-2025 ban on unsolicited credit limit increase invitations

Credit card limit increase offers cannot be sent without prior written consent.

Use of personal information for direct marketing (APP 7)

APP 7 restricts use + disclosure of personal info for direct marketing.

Comply with the Spam Act 2003 (consent, identify, unsubscribe)

All commercial electronic messages must have consent, identify the sender, and offer a working unsubscribe.

Loyalty programs must comply with ACL transparency + UCT

Loyalty program T&Cs governed by ACL — UCT regime + misleading conduct.

Comply with AANA Code of Ethics + community guidelines

Self-regulatory advertising standards enforced by Ad Standards (formerly ASB).