Marketing & comms compliance
Spam Act, Do Not Call Register, advertising of therapeutic goods, greenwashing, and online safety obligations.
10
Obligations
3
Regulators
0
Recent enforcement
Regulators
Obligations (10)
- criticalCWLTHcurrentComply with online safety industry codes (Phase 1 + 2)
Eight industry sections covered by binding codes under the Online Safety Act 2021.
- highCWLTHcurrentComply with Basic Online Safety Expectations + industry codes
Social media services, app distribution services, and other captured providers must meet the BOSE and industry codes.
- highCWLTHcurrentComply with the Spam Act 2003 (consent, identify, unsubscribe)
All commercial electronic messages must have consent, identify the sender, and offer a working unsubscribe.
- highCWLTHcurrentComply with the Therapeutic Goods Advertising Code
Advertising of therapeutic goods to consumers must comply with the TGA Advertising Code and prohibited representations.
- highCWLTHcurrentInfluencer + ad disclosure under ACL + AANA Code
Paid content must be clearly disclosed as advertising — #ad #spon are not enough on their own.
- highCWLTHcurrentPre-2025 ban on unsolicited credit limit increase invitations
Credit card limit increase offers cannot be sent without prior written consent.
- highCWLTHcurrentUse of personal information for direct marketing (APP 7)
APP 7 restricts use + disclosure of personal info for direct marketing.
- highCWLTHcurrentWash outbound marketing lists against the Do Not Call Register
Lists must be washed within 30 days of the call/SMS unless valid consent.
- mediumCWLTHcurrentComply with AANA Code of Ethics + community guidelines
Self-regulatory advertising standards enforced by Ad Standards (formerly ASB).
- mediumCWLTHcurrentLoyalty programs must comply with ACL transparency + UCT
Loyalty program T&Cs governed by ACL — UCT regime + misleading conduct.